The wine is a blend of Petite Sirah, Zinfandel and Merlot sourced from vineyards in Lodi. My partnership with 19 Crimes is the brand’s first California Red, where I was born and raised, so I took the opportunity to rep the West Coast. Most gins are very juniper-forward and while Indoggo has juniper berry in the profile, we’ve used other unique botanicals and infused the gin with all-natural strawberry flavor. It took us countless attempts to get to the perfect flavor profile. We started with all fresh fruit-apple, banana, strawberry and citrus-to create the flavor profile. It was important to me that Indoggo was approachable, juicy, fresh and easy to drink. I wanted to create the gin with the juice already in it. I’m excited for us to turn the gin category on its head. Trusted Spirits then partnered with Prestige Beverage Group to bring our idea to the market. When Keenan Towns of Trusted Spirits left Diageo in 2018, he came to me with the opportunity and we started the process of making Indoggo a reality. I’ve wanted to do my own gin since I made “Gin and Juice” but like everything, the timing had to be right. What made you decide to launch a gin, and not say, a Tequila? My new album Take It From A G released in December… I also had the chance to spend some time in Atlanta filming the extreme-talent competition Go-Big Show, where I’m a judge. But I’ve been making the most of it and using the time to work on new tracks. I’ve been in LA most of the year because of the pandemic. What else is in the pipeline for the artist and mogul? We caught up with Snoop to find out. And he’s become known for entertainment projects ranging from a cooking show with lifestyle icon Martha Stewart, to judging Go-Big Show, an “extreme talent competition.” Snoop’s other ventures include a California wine, 19 Crimes, and a cannabis brand, Leafs by Snoop. More than 25 years after hip-hop artist Snoop Dogg rose to the top of the charts with “Gin and Juice,” a single from his 1993 debut album, the California native has released Indoggo, a strawberry-infused “juicy gin.” Packaged in an indigo-hued bottle, Indoggo is his first spirit. Decorative Wine Racks & Modular Systems.What better way to tell their authentic stories than hearing it through their voice?” Alterman said of the living labels concept. “We had a brand that was already resonating with consumers because the stories of the people on our 19 Crimes labels were real and they were pioneers. Instead of a face talking off the bottle, Snoop now jumps right off the bottle and answers any questions his fans would like to ask.”Īlterman described Snoop Dogg as “an entertainment and California icon who embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity.”ġ9 Crimes wine labels are known for telling a story of real British convicts who were transported to Australia as punishment for comitting one of 19 crimes. “The interactive web-based augmented reality allows consumers to interact with Snoop without downloading an app. “We were able to launch the next evolution of AR wine labels with ‘Ask the Doggfather’,” Ming Alterman, Brand Director of 19 Crimes the brains behing 19 Crimes augmented reality, explained. Treasury Wine Estates-owned 19 Crimes has added to its array of augmented reality (AR) experiences with a holographic Snoop Dogg, who “jumps right off the bottle” to answer customers’ questions about his Snoop Cali Rosé.
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